Princesa Mágica Pre-Order Coming This August

Inspired by Hime Gyaru & Magical Girls

Behind the Brand

Established in 2025, Mariposa Rosa is an Afro-Latina ownedfashion brand based in New York City.

Designed by Jae, our brand is a love letter to glitzy and glamorous 2000s girlhood. Our brand is inspired by girly 2000s dress up games, 2nd gen kpop, and Japanese street fashion styles like gyaru. We love taking classic J-Fashion motifs and subverting them through fresh concepts and nostalgic color palettes.

We’re not afraid to mix and match styles and aesthetics in unconventional ways. Our clothing is for all the people who love everything hyperfeminine and aren’t afraid to break the rules and be provocative!

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